Baby Event UK

Welcome to Baby Event UK, where you’ll find sale dates for September 2026 and learn about the latest baby and toddler product releases, clearance deals and tips for parents. We provide insight into when the next supermarket baby events will take place for the likes of ASDA George, Sainsbury’s, Morrisons, Tesco, LIDL and ALDI. Also, Argos, Matalan, Boots, Smyths and even Home Bargains.

When is the next baby event?

If you like to plan ahead for your next baby and toddler purchase, also needing to save money while buying what you need for your little one, then it’s good to know when the next sale is and we have you covered. Just keep watch of our baby event dates page for the latest updates in 2026.

Which supermarkets and stores have baby events?

We track all the biggest supermarkets and other stores that have held a baby event, or sale, in the past and keep the history of dates and the next confirmed or expected dates updated. This helps you see when each shop has held baby events and sales in the past, also predicting when the next one will be.

Learn a few tips about each store, popular questions answered and dont miss the latest sale for each below.

What to buy at Baby Events before baby is born?

When getting ready for a baby to arrive, it’s important to have all the essentials you, or a loved one, needs ready in time. Here are a few items that are recommended to buy before the baby is born:

  • Baby Clothes: You never have enough baby clothes, especially with so many seasons and having to change little ones sometimes many times in one day. Consider getting all-in-ones, vests, cardigans, shawls or blankets, booties and socks, hats and mittens just to start. This will also depend on the time of year it is.
  • Baby Bedding: From the moment they arrive, you are going to need a Moses basket and carry cot along with bedding. Some people recommend a firm mattress that fits in all snugly in a cot and without leaving spaces around the edges. It’s also a good idea to get plenty of sheets and light blankets.
  • Nappies: You’ll want to stock up on newborn-sized nappies and also look out for sensitive-baby wipes.
  • Feeding Supplies: This is essential and will depend on what your feeding plans are.
  • Basic Health Supplies: Make sure you get an infant thermometer and other basic health supplies for looking after your little one.
  • Baby Gear: Baby carrier, pushchair and car seats along with other gear.
  • Safety Equipment: Baby-proofing your home will be another essential task, so looking into your baby’s safety is a priority. Think about baby safety gates, cupboard locks, power outlet covers, corner protectors and more. Some of these things can be done a few months later.

Depending on your circumstances, it may be different for you when preparing for your baby’s arrival. Every family is different.

Is it cheaper to shop when a Baby Event is on?

This will depends on what you need and a baby event will not always be the cheapest time to buy something new for your baby. Nappies tend to get great deals during a baby event and so do wipes, but if you keep watch of clearance sales, especially when items are being discontinued, you can pick up some much better bargains.

NEWS on Baby & Toddler Products