If you’re looking for some amazing deals on baby essentials, clothing and accessories, you won’t want to miss the ASDA Baby Event when it starts in 2026. This is a great opportunity to stock up on everything you need for your little one, from nappies and wipes to toys and nursery furniture. You’ll find a wide range of products from trusted brands like Fisher-Price, Tommee Tippee, Disney and more, all at fantastic prices. Whether you’re expecting a new arrival or have a toddler in tow, you’ll find something to suit your needs and budget at the ASDA Baby Event.
When is the Next ASDA Baby Event & Sale for 2026?
Expected Date: First week of January, 2026.
Once a sale is confirmed and happening in September, or the latest updates, you’ll see the details below and also find all baby and toddler deals (AD) online at ASDA George.
Previous ASDA George Baby Event Dates:
6th–22nd January 2025 – ASDA’s first baby event of 2025 ran from early to late January, starting on 6th January and finishing on 22nd January. This event focused on helping parents save on everyday baby essentials after Christmas, with offers across nappies, wipes, feeding items and baby skincare. The deals were available both in ASDA stores and online, making it easy for shoppers to stock up.
April 2025 – ASDA followed up with another Baby & Toddler Event in April 2025. This spring event featured a broad range of reduced baby products, with savings across more than 200 parenting essentials. Shoppers could find discounts on nappies, wipes, feeding kits and baby care products, making it one of ASDA’s more wide-ranging baby events of the year.
September 2025 – Later in the year, ASDA ran a further baby event in September 2025, which continued through most of the month and ended around 30th September. This event focused once again on everyday baby essentials, helping parents prepare for autumn with savings on well-known baby brands and regular household favourites.
Overall, ASDA’s baby events in 2025 were spread across the year, with promotions appearing in January, spring and early autumn. Unlike Aldi’s limited-stock baby events, ASDA baby events typically last longer and centre on price reductions across branded baby essentials rather than middle-aisle Specialbuys.
27th August, 2024 – We spotted the new baby and toddler event in-store with reductions on various equipment for little ones, from a bath bath to highchairs, feeding and more.
1st April, 2024 – There was lots of offers on nappies, bathing products, toys to high chairs, feeding, changing mats and more with the baby event having a dedicated aisle while it run at ASDA.
4th January, 2024 – First one of the year and started online first, then offers arrived in-store on 19th January with baby wipes, nappies, lots of baby event multipacks too!
7th – 27th September, 2023 – Another good baby event with baby and toddler essentials, from feeding to clothing.
7th April, 2023 – we spotted lots of baby and toddler reductions in-store in two different locations, Milton Keynes and Broadstairs.
29th March, 2023 – an early bird baby event started online at ASDA George.
Past highlights from the ASDA Baby Event
– Fisher-Price Roarin’ Rainforest Jumperoo: This fun and colourful activity centre will keep your baby entertained and stimulated with lights, sounds and music. It features a 360-degree rotating seat that lets your baby explore different toys and activities. It also has three height settings that adjust as your baby grows. It’s easy to fold and store when not in use.
– Tommee Tippee Closer to Nature Perfect Prep Machine: This handy device makes preparing bottles quick and easy. It filters water and dispenses the right amount of formula at the right temperature in less than two minutes. It also has a built-in anti-bacterial filter that removes impurities from the water. It works with most brands of formula and bottles.
– Disney Baby Clothing: If you’re a fan of Disney characters, you’ll love the adorable baby clothing range from George at ASDA. You’ll find cute outfits featuring Mickey Mouse, Minnie Mouse, Winnie the Pooh, The Little Mermaid and more. You can also get matching socks, hats and bibs to complete the look. The clothing is made from soft and comfortable cotton that’s gentle on your baby’s skin.
– Toddler Bed and Mattress Set: If your toddler is ready to move out of their cot, this bed and mattress set is a great option. It features a sturdy pine frame with slatted sides and headboard. It also comes with a foam mattress that’s hypoallergenic and breathable. The bed is easy to assemble and fits standard toddler bedding.
Other popular products seen within previous sales have included: Stair Gates, High Chairs, Car Seats and of course deals on Nappies.
These are just some of the amazing deals you would normally find during ASDA’s Baby Event. Once the sale starts, sometimes you need to be quick, as they are only available while stocks last. You can shop online or just visit your nearest ASDA store to enjoy the ASDA Baby Event.
ASDA Baby & Toddler Event Tips for Bargains
The sale almost always goes live online first and sometimes early, so keep watch of the sale menu under Baby for an early bird sale, or event to appear their first around the time we predicted above. This will help you get the best bargains before they sellout.
Remember to use click and collect to save even more, if you can get to your local store and use George Reward Points. Keep track of all baby event dates for every store and UK supermarket and follow Facebook social channels like Money Saver by Dansway to see all the in-store photos, they are always first with the deals on the morning of the event.