The LIDL baby event is popular due to being cheaper than most in 2026 and includes many of their own branded products, also with other popular brands you’ll know all too well. From water wipes to a baby changing mat and nappies, clothes, toys, a baby box, feeding and travel essentials. You’ll find something for every stage of your baby and toddlers development.
When is the Next LIDL Baby Event Date & Sale in 2026?
CONFIRMED: Sunday, 11th January, 2026.
There will be more than 90 Middle of LIDL baby products available within their first event of the year. LIDL normally has two baby events a year, one in January and another in September. You’ll see the dates on this page and can see the clear pattern thanks to when previous ones have taken place.
LIDL Baby Event Deals for January
Lidl’s Baby & Toddler Event is back in the middle of Lidl, with a wide range of baby essentials available in store from Sunday 11th January. This event includes baby sleep products, safety items, feeding essentials and handy travel accessories, all at Lidl prices.
BABY SLEEP & CLOTHING
The Lupilu baby range features strongly in this event. Lupilu baby sleep bags are priced at £7.19, with pink, blue and white options available. There are also Lupilu baby sleepsuits in 2-packs for £5.39, available in pink, blue and beige.
For everyday wear, Lupilu adjustable baby outfits in 2-piece sets are priced at £3.59, with grey and beige options shown.
BABY SAFETY AT HOME
For home safety, Lidl has several Safety 1st items included. The Safety 1st Foldable Bed Rail is priced at £14.99, while the Safety 1st Quick Close+ Baby Gate is marked as a top pick at £19.99.
Also included is the Beebecraft Baby Rocker, priced at £29.99.
FEEDING & BABY CARE
A selection of Tommee Tippee baby essentials is included in the event. The Tommee Tippee Digital Bath & Room Thermometer is priced at £12.99, while the Tommee Tippee Bottle & Teat Brush is £3.99.
You’ll also find the Tommee Tippee Baby Healthcare Kit for £12.99, the Tommee Tippee Travel Bottle Warmer at £12.99, and the Tommee Tippee 230ml Trainer Spout Bottle priced at £3.99.
PLAYTIME & DEVELOPMENT
For playtime, Lidl has Lupilu Baby Activity Gyms priced at £17.99, with both pink and blue versions available. A price comparison shown in store highlights a similar activity gym priced at £47.99 elsewhere, making Lidl’s version a notable saving.
The Beebecraft Nola Learning Tower is also included, priced at £39.99.
BABY TRAVEL & OUT AND ABOUT
For prams and travel, Lidl has several Lupilu accessories priced at £3.99 each. These include a Lupilu Baby Pram Rain Cover, Lupilu Baby Pram Smartphone Holder, Lupilu Baby Pram Cupholder, and Lupilu Baby Pram Hooks.
All prices shown are in-store prices. Products are available while stocks last and may vary by store.
Previous LIDL Baby Event Dates:
- 4th September, 2025 – The second event of the year was confirmed for the same month as the previous year, lots of baby products for your nursery, travel and also feeding.
- 9th January, 2025 – Confirmed at the end of December, the LIDL Lots and Lots for Tiny Tots Baby Event is only in-store and includes lots of baby products for nursery, travel, and feeding.
- 7th September, 2024 – Started in-store on this date, only ever in-store, and included lots of baby nursery equipment and travel cots, Tommee Tippee feeding products, and more.
- 18th January, 2024 – As always, a good baby event for parents to shop offers on essentials for your little one.
- 10th September, 2023 – It started on a Sunday and featured a huge range of products for mum and little one in their Big on Baby and Toddler Event. Including maternity clothing, book sets, safety gates, changing bags, LED projector lights to help little ones sleep, thermometers and lots more.
- 19th January, 2023 – This time it started on a Thursday and was one of the first baby events of the year with a baby collection full of toys and essentials for your tot.
- 6th September, 2022 – Once again, the event took place in Sept and had a huge range of products for babies that included their own brand and those from popular and well known brands.
- 20th January, 2022 – Lots of offers were available when we popped into store on a Thursday. From family toilet seats for little ones, Lupilu baby mobiles, hop on stroller boards to activity gyms and travel cots.
Previous LIDL Baby Event Offers
The LIDL baby event has a huge range of products available each time it’s on and from very popular brands as well. Previously, we’ve seen Foldable Bath Seats for £14.99, Changing Bags for £14.99, Quick Close+ Baby Gates for £19.99 to Baby Shoes for only £3.99. You’ll also save on playpens, activity and bath toys to baby products from tommee tippee, Philips, Lupilu, Clementoni and more.
Is the LIDL Baby Event online or in-store?
The LIDL Baby Event sadly can only be shopped in-store and at this time there’s no plans to bring the product range and offers online. You can find your nearest store and current baby product range to browse only online at LIDL and see their online leaflet for everything included when there’s an event on.
How long does the LIDL Baby Event last?
Unlike some of the other retailers, the LIDL Baby Event lasts until stock run out. However, you’ll find some of the most popular deals and products will go on day one.
How to get the best deals at the LIDL Baby Event?
Most parents need to and want to save money on expensive baby and toddler purchases, so knowing when the latest sales and events are for little ones is very useful. Here are a few tips to help get the best deals at the LIDL Baby Event:
- Download the Lidl Plus app: This is a very useful app that will provide exclusive access to coupons and offers to be used in-store at the checkout.
- Follow Baby Event UK: We track all upcoming baby sales in 2023 and also reveal every date first, so you’ll see all the details first thanks to our inside sources. You’ll also learn tips and tricks to save money on every aspect of parenting.