This supermarket is known for their quality Tu clothing and when the Sainsbury’s Baby Event starts for 2026, you can be sure not only groceries like wipes, food, milk and formula will be on sale, but also toys, Tu baby clothes for boy and girl, sleeping bags and more.
When is the Next Sainsbury’s Baby Event & Sale for 2026?
Expected: 16th or 17th January, 2026.
The dates will be shared by our community, insiders and editors, so if there’s an event taking place in September you’ll see updates on this page. Once live, deals will be found (AD) online at Sainsbury’s.
Previous Sainsbury’s Baby Event Dates:
Mid-January 2025 – Offering a range of everyday baby essentials at reduced prices, including discounted nappies, baby wipes and feeding products alongside deals on toiletries and other toddler favourites. Shoppers reported savings on well-known brands like Pampers and Huggies, with offers often linked to Nectar card price reductions in-store and online, making it an ideal time for parents to stock up across the most used baby care categories.
2nd September, 2024 – This is expected to be the last baby event of the year at Sainsbury’s, which we spotted in-store, as predicted, on a Monday. Lots of offers for mums and dads of little ones, from nappies to travel, feeding and more!
8th May, 2024 – This is the second baby event from Sainsbury’s for this year and it featured some beautiful clothes for little ones, nappies, toys to essentials for travel, feeding and more. Available for home delivery, or in-store.
24th January, 2024 – The first Sainsbury’s baby event of the year started a week later than expected, although it was full of offers on nappies, feeding, toys, wipes and more.
7th September, 2023 – The summer sale at Sainsbury’s has lots of baby toys and other essentials on offer. We spotted some really cute themes and characters that included V-Tech, Peppa Pig, Paw Patrol, LEGO and In The Night Garden. Also, as before we saw lots of deals on Nappies, Wipes, baby snacks and more.
17th May, 2023 – We popped into our local Sainsbury’s and spotted the baby sale on this day. Some really cute bath toys were reduced, lots of offers on wipes and nappies, soft toys, and lots of products from the likes of Tommee Tippe, Munchkin, MAM, Chad Valley, Peppa Pig, Red Kite and more.
16th January, 2023 – Just about everything you’d need for a newborn, or toddler, was spotted in-store at this baby sale in January.
9th August, 2022 – We spotted a half price RedKite baby go round walker, lots of toys reduced, travel essentials, potty’s, food, Tommee Tippee products to Tu baby clothing and lots more included in this event.
What are the best Sainsbury’s Baby Event deals?
Offers will change from year-to-year and many of the popular items make a return, especially from the baby brands you love. You’ll find up to 50% OFF in most sales and previous events have had WaterWipes Sensitive Biodegradable Newborn Baby Wipes in packs of 60 from 3p a wipe, Aveeno Baby Daily Care Gentle Bath & Wash with a 1/3 off, Huggies DryNites Pyjama Pants with a 1/3 saving and more. See above on this page for the latest offers.
Why should I shop at the Sainsbury’s Baby Event?
You may have your favourite supermarket to shop at, but here’s a few reasons to shop the Sainsbury’s Baby Event:
- Save money on a huge range of baby and toddler products with hundreds of offers from some of the best brands for little ones, which includes Sainsbury’s own Little Ones range.
- Convenient shopping for little ones, as you can find everything you need for baby and toddler in one place, especially when they have a sale or event on.
- Offers shopping both in-store and online, with click and collect or delivery options to give you good options to suit your shopping preference.
- Collect Nectar points when you make a purchase and redeem them later for rewards.
Keep up-to-date with all the latest baby event dates during 2026 with our dedicated section.